The level of reporting that is required to measure success is dependant on the mix of services that we provide. Sometimes that's just Google Analytics - plain and simple. However, increasingly we're providing a consolidated report across web, email, paid search and social to give our customers more insight.
We can set up automated reports to provide detail on organic rankings achieved for specific key phrases. We can also provide reports on the overall level of traffic reaching your website and the percentage of visitors reaching agreed paid search conversion goals like completing a web form.