DESIGN

Creative

The creative process

We understand the creative process required to deliver beautiful digital creative. We've been doing it for years and we've helped some of the UK's most recognised household names take their first steps online.

Your brand

We start with your brand, sometimes we help you create it. If you have brand guidelines then we assess them and consider how they can be implemented in the digital space.

Next we consider the target audience and make sure that everyone involved understands the objectives. We consider the type of photography and other media assets that are available and we think about the tone of voice with specialist input from copywriters if required.

We take our carefully constructed wireframes and mockups and start to apply the first emotive elements of colour, typography and imagery to create the first concept. We do this quickly and in short iterative steps that involve you at every opportunity.

Only then do we start to cut the first lines of responsive code. This ensures minimal rework and means that we can deliver on time and on budget.

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