Planning

Research

At the start of a project we identify your target audience, their attitudes and their behaviour online. Then we agree on the goals that we can use to measure success at the end of the project. This approach needs solid research and that’s where we start.

Based on the research we work with you to create a digital strategy that defines the how, where and when of your online presence. We discuss the balance of disciplines needed for the project - it might be led by creative or technology.

Visualise

Every project needs a plan. We use them to visualise the project, on paper at first, drawing up a creative brief, functional specifications, wireframes and mind maps. This helps to define the size and shape of the project. We present it back to you as a visually rich view for approval before the next stage.

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