The challenge

Metadigital were briefed by Historic Environment Scotland, the lead public body for the country's historic environment, to design a new website for Edinburgh Castle. The main objectives were to deliver a compelling user experience across desktop, tablet and mobile devices with greater flexibility for content authors who were restricted by the existing content management system.

The solution

The initial step was to design a survey which gathered qualitative information from existing users of the castle website. This was paired with quantitative data from Google Analytics to develop a shortlist of tactical enhancements to improve the user experience.

Next we facilitated a workshop with stakeholders from Historic Environment Scotland's commercial team and Edinburgh Castle staff. We used the information captured at these sessions to build detailed personas of typical users.

The detailed information gathered in the previous steps allowed us to mock-up detailed prototypes for discussion and refinement. These prototypes, along with Edinburgh Castle's brand guidelines and visual assets were used as inputs into a full creative design phase.

Innovative features include seamless integration of content from TripAdvisor, Twitter, Facebook and Instagram using their API's. The site also provides a sophisticated events publishing system allowing users to browse by using a friendly calendar interface.

Approved designs were used to develop fully responsive front-end page templates which were optimised for desktop, tablet and mobile devices. These templates were integrated with the latest version of Umbraco (v7.0) which provides an easy to use authoring environment for the digital team.

Finally we assisted the digital team with training in Umbraco 7 and the content population phase prior to launch.

Visit the website to find out more about this amazing visitor experience.

Key audiences:

  • Local visitors
  • Overseas visitors
  • Historic Scotland membership
  • Primary & secondary school teachers
  • The travel trade

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