The challenge

PR Academy provides a broad range of communication and engagement courses accredited by the UK’s leading awarding bodies. Their existing website did not allow the business to accept course bookings online and didn’t integrate with their Learning Management System – Administrate.

The solution

With around 1,000 people choosing to learn with them each year, PR Academy is a leading provider of public relations and communication education. They work with top awarding bodies like the Chartered Institute of Public Relations (CIPR), the University of Chester and the Association for Project Management.

They engaged with Metadigital to create a compelling online identity which reflected their status as a leader in education and training for communications professionals. We delivered a fresh look and feel, a new content authoring environment in Umbraco, an integrated eCommerce solution using uCommerce and full integration with the Administrate system via their RESTful API.

Our innovative middleware solution automatically connects with the Administrate API to retrieve their courses, events, venues, pricing and places available. On completion of an order we then post delegate details, order details and billing details directly back into Administrate. Complex VAT rules are automatically applied to orders for students enrolling from locations across the globe. Customers pay in real time using a secure payment gateway.

To recap the main objectives of the project were:

  • To deliver a fresh new look & feel for the business online
  • To achieve a ‘single point of truth’ for data stored across LMS & CMS
  • To allow customers to book courses online by card or purchase order
  • To automate the migration of all content from existing website

Visit the website at or get in touch to discuss your project.

Excellent communication from the team at Metadigital. The initial workshop through to the design stage added a huge amount of value to the project. The launch went very smoothly indeed.

eCommerce customer profile:

  • Self funding learners (pay by installment option)
  • Small employers (payment gateway - debit/credit card
  • Medium to large employers (PO upload / invoice)

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