The challenge

The Scottish Wildcat Action Plan was produced in 2013 to save a species said to be rarer than the Bengal Tiger. This innovative new website will allow a two way flow of communication and will provide information about key projects as they are delivered. The programme is a 5 year scheme part funded by the Heritage Lottery Fund. The remit of the website will widen over its lifespan as all of the projects are delivered (e.g. captive breeding & research).

The solution

The new website provides a highly factual overview of the Scottish Wildcat Action Plan along with some innovative features to encourage users to get involved in the action.

Users are invited to submit sightings using an interactive mapping feature, become volunteers in a specific region, make charitable donations and browse or contribute to an FAQ area with factsheets.

Metadigital delivered a responsive website that provides an optimal experience across all devices. Our creative expertise was leveraged to help evolve the brand guidelines for digital and the result is a fresh & immersive user interface.

We used Umbraco as the CMS platform to allow a diverse group of users to edit content on a regular basis. An integrated mapping solution allows the Scottish Natural Heritage team to submit data from their Geographical Information Systems to Google Maps via an API

We integrated a twitter feed to help promote the team's activity on the social channels.

Visit the website to find out more about this endangered species.

Metadigital have been a pleasure to work with, they gave us a fantastic website that we are very proud of and continue to respond to ongoing requests in a timely and effective manner”

Key audiences:

  • The general public
  • Outdoor & wildlife enthusiasts
  • Scientists & biologists
  • Journalists

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